more and more stationery stores in the market, to join the chain and the monomer has its own characteristics, and stationery stores want to gain competitive advantage, pay attention to marketing skills is critical. So, stationery shop what marketing skills? Xiao Bian for us to do a detailed introduction.
goods decided to sell
What are the marketing skills of
stationery store? A stationery store to survive, the goods are the most important, it determines the size of the sales. At present, the purchase of stationery is still in the functional orientation, the students and office workers are the main consumer groups, they are generally very picky about the quality and style of the goods.
one in the opposite side of a stationery shop owner told reporters that they shop to retail based, students are the main customer base, stationery shop what marketing skills? As students active thinking, novelty, and accept new things quickly, and the use of high frequency stationery, the general pursuit of the latest models and the best quality. Only the combination of the two is the best-selling stationery. So they have to go to the field every week to purchase, to ensure that the new weekly available. Like a pen with a style of more than 200 kinds.
at the same time, in the premise of ensuring novel style, but also to win the quality. Stationery is easy to consume because of constant supplies, stationery shop what marketing skills? For consumers, every day to use, if the quality does not pass, will have a great impact on work and study.
membership promotion LED market
for the stationery industry, loss is a big problem in cost control. As a result of the continuous introduction of new stationery, the impact of the market, stationery shop what marketing skills? Stationery can not be sold on the shelf for one or two weeks, it may no longer sell out. According to industry estimates, and now the industry as a whole, the average rate of more than 10%, even if the control is good, the business is more prosperous shop, loss rate is about 2%~3%.
at present, the stationery retail market, membership is a more effective means of promotion. What are the marketing techniques in a stationery store? Of course, in order to be able to retain members, stationery stores in the business has also made the corresponding tilt.
is about more than the stationery store marketing skills, I believe we have a certain understanding, want their business is good, only to choose a good marketing skills, so as to Business Flourishes, wants to open a shop to understand!