franchise mode has become the first choice for many entrepreneurs. Want to join the business, the first choice is to choose a good project, join a good brand, for people who want to start, you can not only your own boss, but also to avoid the risks of entrepreneurship, but also to reduce the cost of venture capital. Therefore, the selection of the franchise brand, is a powerful guarantee for success.
select the main points to join the brand is strength, strength, strength". Why join McDonald’s so expensive, there are many people in droves? Needless to say, because there is strength. This paper argues that, in particular, the choice of joining the brand should pay attention to the following ten key points.
choose to join the brand inspection 1, visibility
brand awareness includes brand identity and brand memory. Consumers who have the ability to identify the brand, after obtaining some kind of hint, can correctly indicate whether or not they have seen or heard the brand before. Brand recall refers to the ability to recall a particular brand when consumers think of a product without any warning.
brand awareness is often an important driving force for consumers to buy. For example, some people want to eat hamburgers, they may be the first choice of McDonald’s and kfc. The higher the brand awareness, the brand can bring the higher the flow and sales, the franchisee to expand the market before the more worry and effort.
therefore, this article reminds entrepreneurs to join in, we must find out the brand situation, choose a brand with a high visibility, to a certain extent, to achieve the back of a good shade tree".
choose to join the brand inspection 2, corporate culture
enterprise culture is embraced and attached on the practice value idea, is gradually formed in the production and management practice, with identity for all employees, and comply with the characteristics of the organization’s mission, vision, purpose and spirit, values and business philosophy. In essence, it includes the enterprise staff’s values, ethics, ideology and attitude towards work; from the external performance that includes enterprise’s culture and education, technical training, entertainment and other recreational activities. To cultivate a good corporate culture can make decision, smart, sensitive information, unity and harmony, tacit understanding, efficient and enterprising; power can cause strong cohesion and entrepreneurship in the members of the enterprise.
corporate culture contains a very rich content. The capitalist countries have regarded the corporate culture as a new management tool, with the help of this tool to elaborate the enterprise goals and strategies into specific performance.
franchisees in the choice of brands, from two aspects to consider corporate culture. On the one hand, good brands tend to be unique