As global economic conditions and tourism trends shift, Nova Scotia’s 2010 tourism plan is responding by adapting to changes in the marketplace and consumer habits. The province presented its 2010 strategy today, Nov. 30, at the 2009 Tourism Summit – The Evolution of Tourism, in Halifax. “Despite many challenges in a global environment, Nova Scotia performed relatively well in 2009, compared with many other destinations,” said Percy Paris, Minister of Tourism, Culture and Heritage. “As the economic and tourism challenges continue in 2010, we will work with our industry partners to take advantage of immediate opportunities while remaining focused on the core strategy of enhancing our competitiveness as a visitor destination.” Plans for 2010 include devoting significant attention to the Canadian market — the largest source of visitors to Nova Scotia — which has proven to be resilient in difficult economic times. The province will target this market more aggressively with retail-oriented advertising to meet the changing travel and buying habits of visitors. With an eye on long-term growth, activity will continue in key international markets, primarily New England and the mid-Atlantic states, and the United Kingdom. These efforts will be in partnership with organizations such as the Canadian Tourism Commission, Atlantic Canada Tourism Partnership and Nova Scotia Air Gateway committee. The province’s 2010 advertising campaign will build on the success of the “Heroes” theme developed in 2009, with new people and experiences. The campaign uses Nova Scotians to tell the stories of the province’s unique and compelling experiences. The province will once again use, television, print and online mediums to tell its story and promote the Nova Scotia brand. As the online world continues to rapidly evolve, so does Nova Scotia’s online marketing efforts. In the coming year, novascotia.com will relaunch with more focus on core experiences, engaging video, relevant user-generated content, and compelling packages and deals to lure visitors. The province will also continue to build on its online presence through social media. In collaboration with industry, the department plans to devote resources towards developing authentic, sustainable, consumer driven experiences through various initiatives. This includes the creation of Events Nova Scotia with the Atlantic Canada Opportunities Agency and implemented by Trade Centre Ltd., which was announced on Friday, Nov. 27. The initiative will work to attract major events that will bring visitors and revenues to all regions of the province. The department will work to enhance industry participation with a new website and e-newsletter, and work with key industry partners to solicit more structured input into tourism marketing and a refreshed long-term strategy. The complete 2010 tourism plan is available on the department’s website at www.gov.ns.ca/tch/tourism .
Canadian court rules in Ecuadorian legal battle involving oil giant Chevron Both sides found positives in a Canadian court ruling issued Friday in a David and Goliath legal battle between oil giant Chevron and a group of Ecuadorian villagers.The villagers are using the Canadian courts to try to collect on a US$9.5-billion Ecuadorian court judgement for environmental damage.Chevron issued a news release Friday saying Ontario’s superior court has ruled the oil company’s Canadian arm isn’t a party to the Ecuadorian court decision.Chevron said the Ontario judgement concluded that Chevron Canada is a separate entity and says it’s confident any jurisdiction that examines the facts of the case will find the Ecuadorian judgment unenforceable.A spokeswoman for the villagers issued a counter statement saying the ruling gave the green light for the villagers to continue legal action against Chevron Corp. in a bid to seize billions in assets to enforce the court judgement. The villagers are now seeking roughly US$12-billion, factoring in interest.Karen Hinton’s statement minimized the setback with regards to Chevron’s Canadian subsidiary, predicting it would be “swiftly reversed” by an appeal court.“Ultimately, we are confident that Canada’s courts will hold Chevron fully accountable for its outrageous and criminal conduct in Ecuador,” said Hinton, who is based in the U.S.Some 30,000 villagers first turned to Ecuador’s justice system in 1993 alleging that Texaco, which is now owned by Chevron, dumped billions of litres of toxic oil-drilling waters into hundreds of open-air pits.Activists have contended the affected area sees, among other problems, the highest rates of childhood leukemia in the country — 130 per cent more frequent cancer deaths than elsewhere, and 150 per cent higher rates of miscarriages.Chevron has no assets in the South American country, so the villagers have turned to courts in several other countries in an effort to have the judgment enforced.Alan Lenczner argued in court previously that the notion that Chevron Corp. is separate from its Canadian arm was nonsense, saying Chevron Canada is a “cash cow” that sends billions to its controlling parent.Chevron has also derided the Ecuador court judgement contending it was the product of fraud, witness tampering and obstruction of justice. It said a U.S. court has already prohibited the Ecuadorian judgment from being enforced in the United States.Hinton’s statement countered Chevron’s fraud claims were debunked by Ecuador’s courts. A Chevron logo appears at a gas station in Miami on July 25, 2011. Both sides found positives in a Canadian court ruling issued Friday in a David and Goliath legal battle between oil giant Chevron and a group of Ecuadorian villagers.The villagers are using the Canadian courts to try to collect on a US$9.5-billion Ecuadorian court judgement for environmental damage. THE CANADIAN PRESS/AP, Lynne Sladky by The Canadian Press Posted Jan 20, 2017 8:33 pm MDT Last Updated Jan 21, 2017 at 1:40 pm MDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email